INDUSTRY SNAPSHOT
Retail Media Network Expansion Strategies
By: BOOSTR
SUMMARY
As the retail media category continues to grow and offer new, more highly targeted solutions to engage larger audiences, so does the level of sophistication and ROI expectations from brands. This Industry Snapshot highlights how brands are overcoming the advertising sales and management challenges in the retail industry.
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ABOUT BOOSTR
Boostr is the only platform that seamlessly integrates CRM and OMS capabilities to address the unique challenges of media advertising. With Boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.