State of the Industry: Fireside Chat with Media Trailblazers
Join Boostr CEO Patrick O’Leary, Mediaocean CEO Bill Wise, and Medialink Managing Director Mark Wagman for a candid fireside chat on the forces shaping the media landscape. From market-shifting moves to bold predictions (yes, including AI), this powerhouse panel will unpack what’s now, what’s next, and how to stay ahead. Don’t miss it!
About the Speakers:
Bill Wise is the co-founder and CEO of Mediaocean, the mission-critical platform for omnichannel advertising used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad serving platform, as well as Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Mark Wagman is Managing Director at MediaLink, where he leads the firm’s Media & Technology Strategy Consulting practice and serves on its Executive Leadership Team. With 18+ years of experience in digital data, analytics, and consulting, Mark partners with both brands and media companies to design data-driven solutions that drive business results. His work sits at the intersection of marketing, commerce, and technology—especially as AI reshapes the advertising value chain. Previously, Mark held leadership roles at Turn (now Amobee) and Accenture, and was named to Ad Age’s “40 Under 40” list in 2019. He lives in Chicago with his family and holds a B.S. in Industrial and Systems Engineering from the University of Wisconsin-Madison.
Patrick O'Leary
Mark Wagman
Bill Wise
Best Practice Integrations
Take a deeper dive into some of the different versions of Integrations that we consider best practices. This session should show you what is possible with our integrations, allow you to discuss with other Boostr clients some of their ideas and maybe come out with some ideas to explore. Our Integration Architects will take you through the coolest integrations we've ever set up: Netsuite and Docusign working hand in hand, WideOrbit Billing, multiple teams using Asana along the Boostr lifecycle, a data integrator for the RMN.
Nicholas Conforti
Andrew LeCoche
Joshua Fox
Joshua Orchant
To Bundle or Not - Best Practices with Packages & Pricing + Dynamic Pricing
Explore how to effectively use packages, rate cards, and pricing within Boostr to support your diverse go-to-market strategies. Discuss setting up rate cards that can be verticalized and globalized. Plus, see our new “Dynamic Pricing” to simplify rate card administration.
Suhayde Holquin-Marsilio
Jason Louie
Elizabeth Keaney
Robert Lewis
Bad Data = Big Problems, Essential Data Management Skills
This session is designed to make sure you have the best methods to combat stale, dirty data that accumulates over time. Ensure your Accounts and Contacts are up-to-date and synchronized across your organization by hearing about the best practices to help win this battle.
Chrissie McHale
Katie Schuele
Marta Tartar
Grady Wetherbee
Robert Lewis
Need More Pipeline - Best Practices for Lead Generation Flow
David Wade
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Patrick O'Leary
Geoff Farris
Chris Lane
Joshua Fox
Partner Network Optimization
Discover proven strategies for making a smooth transition from Excel to Boostr for media planning. This session will cover how to efficiently manage agency templates, streamline workflows, and scale your planning process. We’ll also showcase audience extension mocks to bring the workflow to life.
John Price
Julie Henehan
Jason Han
Reena Mehta
Robert Lewis
Forging a System of Record for Everything
Selling other ad formats or programmatic channels outside of Boostr but can’t tie it all together? Learn how companies are building a comprehensive system of record with everything in one place, including Linear TV, FAST Channels, Programmatic data, Radio, and anything that needs to be tied to your advertisers, agencies, and sellers.
Ilwira M.
Marta Tartar
Katie Schuele
Joshua Orchant
Jennifer Karan
More Flow, Less Work with Boostr Automation
Streamline your processes with Boostr's automation capabilities. Learn about common and useful approvals, alerts, and validations. Discover best practices for preventing skipped sales stages and leveraging custom fields to create and trigger forms with multiple criteria.
Jean Kim
Adam Green
Jason Louie
Jason Han
Chris Lane
Trafficking & Revisions
Learn the best practices to optimize your workflow from deal booking to campaign launch. Hear how experts in planning, account management, operations, and finance use Boostr to set up efficient trafficking and reconciliation workflows.
Julie Henehan
Reena Mehta
Chris Lane
Jennifer Karan
Forecasting - Best Practices & Custom Approaches
Master advanced forecasting techniques using Boostr, including bottom-up forecasting and incorporating custom forecasting methods.
Matthew Fishman
Katie Schuele
Jason Han